See the difference
ClearTrace exampleTwo documents, one company, two evidence bases. The Public Assessment is built entirely from publicly available sources — website, LinkedIn, industry databases. The In-depth Assessment is built from a full founder session with access to proprietary materials. The gap between them is the value of going inside.
Open both and compare the Value Growth Maps on page 2. In the Public Assessment, the constraint line sits close to the centre and the validation line barely moves — nine dimensions have no publicly available evidence. In the In-depth Assessment, both lines push outward: the founder session added pilot data, pricing conversations, and strategy detail that the market cannot see. The visual difference is the hidden value made visible.
Use case 1 — Free
Public Assessment
Built from public sources only. Shows what the market can see — and flags exactly where proprietary information is needed. Nine of sixteen dimensions require internal data to assess properly.
Download PDF →Use case 2 — Paid
In-depth Assessment
Built from a full founder session with access to proprietary materials. All sixteen dimensions assessed with evidence from pilot customers, pricing conversations, and internal strategy.
Download PDF →Assessment Documents
From a single assessmentAll documents below are produced from a single document-based assessment. Send us the materials, and we generate the full set. Each answers a different question.
Public Assessment
"What can the market already see about this startup?"
Built from publicly available sources only — website, LinkedIn, company databases, published research. Shows what any investor or competitor can establish without speaking to the founder, and flags exactly where proprietary information is needed to go further. Free.
In-depth Assessment
"What is actually true about this startup?"
The complete view of the startup — what's strong, what's weak, and what the evidence actually says. Written so that anyone can read it and form a judgement without needing to know the methodology behind it.
Due Diligence Assessment
"What still needs to be verified?"
Turns assessment findings into a working checklist for the deal process. Each open item has a resolution path and an evidence target. The In-depth Assessment is the diagnosis — this is the test order.
Takeaway
"What's holding the value back — and what do I do about it?"
The value gap analysis. Shows exactly which gaps are suppressing the valuation, what each one is worth if closed, and the order in which to close them. The founder walks away with a roadmap. The investor sees a value creation plan.
Investment Memo
"Will someone invest, and on what terms?"
Makes the ask. Shows the valuation range, identifies exactly what's suppressing it, and calculates what each evidence upgrade is worth. The investor sees what they're buying, what's still unvalidated, and what the path to value creation looks like.