A startup assessment produces rich, structured data. Every chart below is interactive. Hover to explore how a single assessment turns ambiguity into actionable insight.
A startup's value grows across 16 dimensions — things like knowing your customer, having a clear advantage, or having the right team. The chart shows three coloured zones. The red area shows how much value growth is being constrained — the more red, the more that dimension is holding back value growth (e.g. the value proposition is not yet clearly articulated or the customer segment is not yet well defined). The green area indicates to what extent the market has recognised the value growth capability of that dimension — it represents real value an investor will pay for. The amber area is hidden value — it's what you're betting on when you sign the term sheet. The market hasn't yet priced it in. Hover any label for the dimension definition, any dot for the finding.
The shared goal of a founder and investor is to reduce the red area as much as possible and increase the green area as much as possible — because that points to unconstrained and proven value growth. Something everyone is willing to pay for. As the company matures, the green area expands through customer interaction, revenue, and market signals. The amber area shrinks as hidden value is confirmed. The red area retreats as constraints are removed through better systems, sharper positioning, and stronger execution.
Example: A startup might have a genuinely strong technology advantage, but no independent validation of it — no patents filed, no customer testimonials, no benchmarks against competitors. The red retreats on that dimension (the constraint is being removed) and amber appears (hidden value exists). But the green stays small — none of it has been confirmed by the market. That amber gap is hidden value waiting to be priced in.
Example: A startup might have done thirty customer interviews confirming a real pain point, but still have no idea how to reach those customers at scale. The pain dimension shows a large green area — proven value. But the acquisition dimension is mostly red — that's the binding constraint on value growth.
When you buy a thoroughbred horse, you buy it for its ability to run. When you buy a foal, you buy it for its ability to run in the future.
With an adult horse you go to the racecourse with a stopwatch. It wins or it loses. The metrics are clear. With a foal, no such luck. You need something more subtle — conformation, bloodline, temperament, how it moves, how it responds to training. The value might be there. You just can't see it yet.
The same goes for startups. Every valuation tool in the market measures what a company is — revenue multiples, comparable transactions, discounted cash flows. These work for mature companies. For startups, most of the value hasn't been made visible yet. The assets are intangible, the customers may not exist, the market evidence is thin. The value might be there. It's just hidden.
Two things determine how fast that value becomes visible. First, the constraints — what's holding value growth back. A startup with no customer acquisition channel has a constraint that limits everything else, no matter how good the product is. Second, the evidence — has the removal of those constraints actually been validated? A startup may have genuinely solved a real problem, but without external validation that the constraint is gone, that value stays hidden and isn't reflected in what anyone will pay.
We map both. The red area shows where value growth is still being constrained. The green area shows where the market has confirmed the value. The amber area between them is hidden value — real potential that hasn't been priced in yet.
Green flags and red flags — tracked with the same rigour. Strengths are coaching leverage, not just good news. Risks are prioritised by severity.
Every pillar scored from E1 (unvalidated assumption) to E5 (market-validated). Highest validation confidence at the top — the bottom of this list is where the biggest upgrades are waiting. Hover for what would move each one up.
Not all evidence works the same way. Market dimensions (customer, pain, commercial traction, revenue, acquisition) require the strictest validation — only independent external confirmation counts. Behavioural dimensions (founder-market fit, team) recognise that demonstrated capability and credentials are real evidence. Structural dimensions (advantage, timing, vision, strategy) value analytical coherence and component existence. The system applies different validation curves to each type, so a well-articulated strategy isn't penalised the same way as an untested pricing claim.
Each dimension with hidden value represents a constraint on valuation growth. Validate the evidence and the valuation follows.
Seven valuation methods. Discard the highest and lowest. The middle five form the range. Every number traces back to evidence, not guesswork.
Two axes define the competitive space. Mid-market accessibility on the horizontal — how reachable the solution is for companies below €500M. Compliance intelligence depth on the vertical — from manual annual audits to continuous AI-driven monitoring. Hover any dot for detail.
Six readiness gates. Each one requires the previous to pass. The gates crystallise what must be true before progressing.
Specific actions, each targeting a specific evidence gap, each with a measurable upgrade path. Not advice — a prescription grounded in the assessment data.
Share your startup's documents. We'll map the hidden value and send you the result.